SJPR has worked with Carbondale Tourism since 2014 to raise the profile of this charming mountain town as a tourist destination for Front range/ Denver and national visitors, driving media coverage in targeted publications.
SJPR has worked to seed the Carbondale brand among travel writers: Carbondale was a lesser known mountain town to wider travel media. Working with industry and local partners, and by using tourism assets including cultural events, activities, new tourism-related businesses, Carbondale has started to develop a media hosting program in order to secure larger destination features.
There has been a 60% increase in coverage results and the destination now operates a media hosting program for destination features and review coverage. Carbondale also hosted its first group media fam in September 2016, developing a PR strategy to promote the town's Agritourism offerings and farm stays.