5Point Adventure Film Festival
“Life Imitates Art” adventure media fam trip for 5Point Adventure Film Festival, April 2016
The Brief: promote the 5Point Adventure Film Festival brand to travel, adventure and lifestyle writers to highlight the festival-going experience, outdoor recreation and promote the story of the filmmakers and their craft, as well as sponsors including Outdoor Research, NRS, Marble Distillery, YETI and Carbondale Tourism.
The Execution: SJPR pitched the festival to regional writers, offering an experiential weekend visit to attend the festival and participate in an itinerary supported by different festival sponsors. Eight media attended including writers from Outside Magazine, Adventure Journal, Gear Junkie, Men’s Journal, Elevation Outdoors, Summit Daily and 5280.
The Results: Media coverage was instantaneous, with all writers posting coverage within days of the event. More long-lead coverage is expected to coincide with the 2017 event. The media fam generated 1,605,419 coverage impressions within a week, with an estimated PR value of +$68,520.