Carbondale Tourism Promotes Agritourism to Regional Media

This summer Carbondale Tourism honed its focus on the town’s growing Agritourism scene. The Colorado Tourism Office launched a dedicated Heritage & Agritourism program back in 2013, reflecting the growing demand from visitors for local and authentic Colorado experiences.

Carbondale epitomizes the iconic ranching culture of Colorado, with its notable history as the nation’s largest potato-growing region in the early 20th Century. Thanks to a revival of interest in agriculture from a younger generation of farmers, producers, purveyors and businesses, who have embraced and collaborated with the community’s long-standing ranching families, the local agricultural industry is being celebrated and showcased through new events, education, products, and tourism experiences. In 2016, many new offerings appeared including a second weekly farmers market to support the growing demand for locally grown produce. New farm stays and farm visits have opened, rounding out the perfect Colorado experience, complementing the town’s historical position as the leading Agritourism destination in the Roaring Fork Valley.

SJPR hosted a three-day “producers, makers and purveyors” media fam visit with an itinerary showcasing local chefs, restaurants who focus on local sourcing, farm visits (the highlight being Sustainable Settings annual harvest dinner), afternoon tea at the historical Thompson House with Lou Ron Thompson (the great-nephew of Hattie Thompson) to learn about the farming history of Carbondale, plus paddleboarding, yoga and hiking. The group also dined with local filmmakers Haley Thompson and Tom Zuccareno who are about to launch “How We Grow” a documentary on the Roaring Fork Valley’s emerging young farmers.

Media attendees for the fam were editors and writers for publications including Travel + Leisure, Denver Life Magazine, Nourish Magazine, Delicious Living, Eater, Curbed and 5280. Carbondale exceeded their expectations and we cannot wait to see some of the stories published over the next few months.

About Sarah Uhl, Creator of The Carbondale Story Map: Former professional bike racer, Carbondale artist, Sarah Uhl, Sarah works as a commercial illustrator based out of Carbondale, was commissioned by Carbondale Chamber of Commerce to create a unique hand-drawn story map, a timeless visual narrative identifying distinct landmarks and icons that make up the town.  The map acts as a guide to visitors and a token of celebration for locals. Story maps like this make an ideal memento for Western Colorado’s beloved mountain communities.