The Story

SJPR is a boutique public relations and marketing communications consulting firm located in the Aspen valley of Western Colorado. Clients span locally and regionally. Media contacts cover local, regional, national and international outlets including print, digital and broadcast. 


With a journalism and public relations career spanning 18 years, Sarah-Jane has lived and worked in leading media markets of Denver, Los Angeles and London, with experience that includes account management at one of the world’s leading luxury travel PR agencies- PRCo- as well as working with some of the largest Asian destination organizations, before returning to the resort community of Aspen, Colorado, to oversee several hotel and resort PR campaigns.

Along that journey, Sarah-Jane has worked with a wide breadth of A-list media contacts, creating targeted story pitches for writers instead of en mass press release distribution, in order to get the best possible coverage results for clients. As well as media relations, Sarah-Jane specializes in creative event planning, turning a regular cocktail reception into a dynamic brand platform.

She founded SJPR in January 2014, working as an independent PR and marketing consultant for travel and lifestyle clients including Carbondale Tourism, The Infinite Monkey Theorem Urban Winery, 5Point Adventure Film Festival, Dancing Bear Aspen, Silverpeak Apothecary, and Strongwater Botanicals. Her primary focus is locally-grown brand and especially loves communicating the story of Colorado-grown brands and the travel experience.

Sarah-Jane has specialist knowledge in responsible tourism, having studied responsible tourism marketing through the International Centre for Responsible Tourism (ICRT), and is a member of The International Ecotourism Society, and the Global Sustainable Tourism Council (GSTC).

Sarah-Jane offers her clients deliverable results through bespoke, strategic campaigns built around the brand story and messaging, all delivered with a dedicated work ethic and personalized service. She thrives on strategy, creativity and lots of laughter. 

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